#rebrand

Branding: The White & Case rebrand by Uncommon

Uncommon gives the White & Case rebrand its energy: carved Roman letterforms, kinetic serif headlines, and electric Catalyst Blue. Law firm branding usually plays it safe: sober serif, navy blue, ...

Abduzeedo · EN

Alianza Rebrand Is a Masterclass in Brand Identity by Mucho

Mucho gives the Alianza rebrand an open A: a historic Spanish publisher, recast as a cultural brand in bold color and book design. The first thing you notice is how little the system needs to say. A s...

Abduzeedo · EN

OpenAI Might Rebrand Its Data Centers As 'AI Compute Campuses'

An anonymous reader quotes a report from TechCrunch: Data centers are deeply unpopular. But what if we called them something else? Axios reports that OpenAI is preparing a "PR blitz" for after the midterm elections on Tuesday, as Democrats seem likely to win back the House of Representatives, and possibly the Senate, too. The company's chief global affairs officer Chris Lehane told Axios that the midterms will be "a bit of a movie trailer for what you're going to see in 2028," when he expects AI to be "the issue" in the presidential election. So OpenAI is to influence the AI debate moving forw

Slashdot · EN