Quoting Joan Westenberg

When I write for social media, I'm writing for someone who is one thumb-flick away from a video of either a hate crime or a dog riding a skateboard. Everything I produce has to compete, in real-time, with everything else that could possibly occupy that user's attention. The incentives push toward provocation and emotional activation. The format actively punishes nuance, which means that a thoughtful caveat reads as weakness and any acknowledgment of uncertainty looks like waffling. – Joan Westenberg , The Case for Blogging in the Ruins.

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