Starbucks is spending $1 billion to undo its biggest mistake

Starbucks spent years solving a very specific problem: making it easier for customers to buy coffee. As a result, it spent a lot of money on things like mobile ordering and r edesigning its stores to accommodate customers picking up drinks. The idea was to get people in and out as quickly as possible. In the process, however, it made a mistake that may have cost the company far more than it realized. It forgot why people wanted to go there in the first place . Now, under CEO Brian Niccol, Starbucks is spending more than $1 billion to bring back the thing it spent years eliminating. Sure, it’s

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