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How Etsy Uses LLMs to Improve Search Relevance

来源: Etsy Engineering | Code as Craft · 添加于 2026年11月3日星期二

Ever searched for something specific, only to be met with results that are close, but not quite ? On Etsy’s Search Relevance team, that frustration is exactly what we are tackling. Our goal is simple yet ambitious: to help buyers find exactly what they’re looking for, and to help sellers reach the people seeking their special products. Search plays a central role in that mission. Historically, Etsy’s search models have relied heavily on engagement signals – such as clicks, add-to-carts, and purchases – as proxies for relevance. These signals are objective, but they can also be biased: popular

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