That Which We CAN Do: Sustainability in a World of AI

As computing use grows, so does its environmental footprint. While hardware and software have become significantly more efficient, AI demand is growing even faster, outpacing those efficiency gains and increasing the overall environmental impact of computing. What’s more, measurement standards are still playing catch up, making it difficult for companies to measure and reduce their environmental impact. We’ve grappled with this challenge for years (starting with cloud computing and now AI), and we know we’re not alone. Environmental impact has been growing exponentially as computational power

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