To Ignite a Personalization Practice, Run this Prepersonalization Workshop

Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine . Either way, you’re designing with data. Now what? When it comes to designing for personalization , there are many cautionary tales, no overnight successes, and few guides for the perplexed. Between the fantasy of getting it right and the fear of it going wrong—like when we encounter “ persofails ” in the vein of a company repeatedly imploring everyday consumers to buy additional toilet seats —the personal

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