The midterms’ biggest branding trend? Centrism

When Griffin Glaze, a graphic designer, got the job to design James Talarico’s campaign branding , she had just 10 days to do it. Talarico, a Texan who is running for a seat in the U.S. Senate, wanted something that looked unique and nonpartisan. “A lot of what they were looking for was something that felt different,” Glaze tells Fast Company . The North Carolina designer came up with a visual identity inspired by hand-painted signage at Baptist churches, with texture and imperfection designed into its typography and asterisks for decorative Texas stars. Though they tried out different color p

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