Prada’s new exhibition in Milan is projected to make over $100 million in annual revenue
来源: Fast Company Design ·
Iconic A-line skirts twirl overhead, silver-covered handbags gleam in a secret underground passage and a spacesuit prototype brings more than a century of fashion history into the future at Prada’s new permanent exhibition in Milan , called “Pradasphere.” The highly visual journey through the Italian luxury brand’s evolution is connecting Prada aficionados with the fashion house’s heritage in ways that go beyond nostalgia, and already is promising a commercial payoff. “The exhibition is a multiplier,” said Lorenzo Bertelli, Prada Group’s chief group marketing officer. Prada projects that the P
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