Apple’s Analyst Calls Have Been Scripted for Decades

Bloomberg opinion columnist Dave Lee : Apple investors and fans hoping to get an insight into the philosophy of new Chief Executive Officer John Ternus on Monday were left sorely disappointed. The 51-year-old’s first earnings call was a timid affair, with Ternus taking cover behind a carefully written script as analysts peppered him with questions. This is stupid. I mean, it would have been fun if Ternus’s style on the analyst conference call had been loose and freewheeling. Just like it would have been fun if the questions from analysts hadn’t been mostly insipid and pointless. But nothing ha

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