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Lululemon’s Belt Bag is getting bigger, sturdier, and harder to dupe

来源: Fast Company Design · 添加于 2026年11月4日星期三

If you’re at the mall, you’ve likely seen middle schoolers walking around in packs with matching belt bags slung across their chests, stuffed with lip gloss and pocket money. If you look closely, you might catch the Lululemon logo glistening on the bottom right hand corner. Lululemon’s Everywhere Belt Bag has become a uniform for a generation of teens and tweens. But even though the bag has become iconic, Lululemon has decided to redesign it, adding a range of features that will make it more functional and harder for competitors to copy. Through this update, Lululemon wants to show off its obs

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