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The more you know, the harder it is to change someone’s mind

来源: Big Think ·

Here’s the bad news: The deeper your understanding of an issue and the stronger your conviction about the solution, the worse you often become at persuasion. This isn’t a character flaw; it’s a law of neuroscience. Once you understand it, you’ll stop wondering why your brilliant ideas and proposals keep floundering in meeting rooms. It’s due to a cognitive trap that the fields of behavioral economics and neuroscience have spent decades documenting: the curse of knowledge . Once I explain how it works, you’ll start to recognize why it’s working against your persuasion. In the early 1990s, Stanf

什么是 The more you know, the harder it is to change someone’s mind?

The more you know, the harder it is to change someone’s mind is a 文章 discovery curated from Big Think. Here’s the bad news: The deeper your understanding of an issue and the stronger your conviction about the solution, the worse you often become at persuasion. This isn’t a character

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