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The more you know, the harder it is to change someone’s mind

Source: Big Think ·

Here’s the bad news: The deeper your understanding of an issue and the stronger your conviction about the solution, the worse you often become at persuasion. This isn’t a character flaw; it’s a law of neuroscience. Once you understand it, you’ll stop wondering why your brilliant ideas and proposals keep floundering in meeting rooms. It’s due to a cognitive trap that the fields of behavioral economics and neuroscience have spent decades documenting: the curse of knowledge . Once I explain how it works, you’ll start to recognize why it’s working against your persuasion. In the early 1990s, Stanf

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The more you know, the harder it is to change someone’s mind is a article discovery curated from Big Think. Here’s the bad news: The deeper your understanding of an issue and the stronger your conviction about the solution, the worse you often become at persuasion. This isn’t a character

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