Why Good Graphic Design Is More Than Making Things Look Beautiful

Decoding the Hidden Architecture of Design If a design looks beautiful but communicates the wrong message, has it succeeded? The research below suggests it hasn’t, because the job of good graphic design is to get something understood and acted on correctly. Beauty helps with that job. It doesn’t replace it. Graphic design works less like decoration and more like a language: it arranges signals so that people know what something is, what matters in it and what to do next. The evidence comes from places where the cost of getting that wrong is easy to measure. Looks are the first word, not the wh

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