Why Revolut built a second app & when your fintech should too?

Split your product when a new mindset arrives, not when a new feature does. That rule explains Revolut X, Coinbase’s U-turns, and why we kept banking inside walllet. Revolut’s main app already does a lot. Cards, savings, stocks, crypto, travel. Then in 2024 it built a second product, just for crypto traders. Coinbase went the other way. It folded its pro trading app into the main app, turned its wallet into an everything app, and has spent 2026 walking both decisions back. I had the same question on my desk this year. walllet started as a self-custodial crypto wallet. Then we added a bank acco

• #product-design
• #ux-design
• #fintech
• #revolut