Why Apple Intelligence Ads Miss the Mark

Apple's ads have a storied history of excellent branding and messaging, which made their latest Apple Intelligence ads feel strangely off to me. These ads, when contrasted with their older ones, reveal a kind of cognitive dissonance. Apple, a company known for its deliberate and thoughtful storytelling, seems to be rushing into this huge category – a decades-long arc according to them . This haste might explain why the ads feel disjointed, and lack the cohesion of their predecessors. Let's look at the ads to try and unpack this uneasiness. Apple's Ad Legacy Apple's ads have near-mythical statu

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